STAR Group was founded in 1999. With 20-year history development，Star Group will take advantage of the resources of technology, talents and market, we are make lots of the kraft paper bag to meet the requirements of different consumers.

Along with the prosperity of the gift market demand in our country, the design of the present paper bag is also paid more and more attention by more and more merchants. Exquisite and beautiful paper bag production can let consumers love, and then produce purchase intention. Now in the gift paper bag production design is also a different attempt, is showing three popular trends.

First，highlighting the visual packaging design can attract the attention of consumers is a good promotional effect, as long as it is paid attention to by more people, in order to promote the subsequent purchase possibility. Popular product packaging to use novel and unique modeling, bright colors, beautiful and exquisite patterns, each has the characteristics of the material packaging can appear eye-catching effect, so that consumers see a strong interest. And the shape of strange, novel can attract the attention of consumers. In the production and design of some gift paper bags, the main purpose is to foil the brand trademark and fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a certain factory from the phonetic symbol and the overall packaging pattern, especially the famous brand products and famous brand stores. The eye-catching trademark on the packaging can immediately play a role in attracting consumers. At the same time, we should pay attention to the material of packaging, and consider practicality and beauty in the selection of packaging materials.

Second，emphasizing the sense of affinity, including two main aspects, the first is practical, that is, whether the packaging can meet the needs of consumers in all aspects, which involves the size, how much packaging, exquisite and so on. When the packaging of products provides convenience, it will naturally arouse consumers' goodwill. The second is the feeling of the shape, color, pattern and material of the paper bag. This is a comprehensive psychological effect, which is closely related to the individual and the environment of the individual breath. In the case of color, everyone prefers different colors, but there is something in common. For example, most women like white, red and pink, which are called female colors. The packaging of female products using white and red can cause women's love. While men like serious black, black is also known as male color, male products packaging and black can be favored by men. According to the designer of gift paper bag production, the love of color psychology is actually relative and full of change, and we must do a good job of positioning before design.

Third,Simple and easy to understand successful paper bag production should not only attract consumers' attention and interest in the product through the use of shape, color, pattern and material, but also enable consumers to accurately understand the product through the packaging. The most effective way to accurately convey product information is to truly convey the product image, which can be made by using transparent paper bags, displaying products with Windows on the packaging containers, drawing product graphics on the paper bags, making concise text descriptions on the packaging, printing color product photos on the packaging, etc. The accurate transmission of product information also requires the grade of packaging and the grade of the product to adapt. In the production and design of gift box paper bags, based on the successful experience of domestic and foreign markets, the paper bags of high-grade daily consumer goods used by high-income people are mostly made with simple and clear pictures, soft and elegant colors and high-quality materials. For low-grade consumer goods used by low-income people, obvious and bright colors and pictures are often used, and then the word "economical benefits" is used to express them. All these are for the purpose of accurately conveying product information to consumers and making them understand.