I believe we should know that a few years ago, when the famous brand shopping mall to buy clothes, pants and shoes, after the purchase of the handbag with the shopping guide is still basically plastic bag, but in recent years, suddenly found that many famous brand shoes and clothes shopping malls began to use kraft paper bags, what is it?

First, kraft paper bag, as a new type of environmentally friendly materials, has the advantages of easy decomposition and recycling, as an international enterprise choose kraft paper bag is also in order to comply with the trend of social environmental protection.

Second, kraft paper bags, compared with other paper bags (such as white card paper bags, black card paper bags, special paper bags), has cheaper attributes, as a fast fashion brand enterprise, the maximum control of cost has always been a priority.

Third, from the cost of talking about, the biggest difference between fast fashion enterprises and luxury goods industry is in the appearance of paper bags. ZARA can succeed, the rapid change of styles, is its core competitiveness, which is the need to send a large price of research. In Zara paper bags only appear as a convenient portable function, the requirements in the process are very low, often a simple monochrome printing can fully achieve their goals, and kraft paper bags are the most affordable combination of monochrome printing.

In contrast to this is the luxury industry, those various processes complex to make you dizzy paper bags, these processes can not be achieved with brown paper bags.

This is why I think Zara uses kraft paper shopping bags, in fact, we have also seen that more and more domestic enterprises are also using kraft paper bags, such as Anta, Li Ning and so on.

On the one hand, the kraft paper bag responds to the call of environmental protection, on the other hand, it is also considered for customers, compared with plastic bags, the quality of kraft paper bags is significantly better, and the number of recycling is more.